Imagine Having A Group Of Highly Engaged Customers.
People That Love Your Brand And That Want To Learn Everything There Is To Know About It.
People That Don’t Get Enough Of Your Content From Your Blog Or Facebook Page, And Who Want To Spend More Time Discussing Your Industry With Like-Minded Fans.
In Other Words, You Are Building A Community. A Community That Can Support And Buoy Your Company, And Help To Elevate It Past The Other Stuffy Businesses In Your Niche.
A Tribe Of Die-Hard Fans
That’s What Really Makes The Difference For Businesses, Because Those Fans Become ‘Brand Ambassadors’.
They Won’t Only Read And React To Everything You Post, They Won’t Only Buy Your New Products: They’ll Also Be Your Biggest Advocates And Marketers. Because They BELIEVE In The Message You Are Selling.
Facebook Groups Allow You To Do This, By Offering A Secluded Place For People Who Want More Of Your Content To Discuss Matters Relating To Your Business.
You’ll Be Able To Speak To Those Most Loyal Fans Directly, And Build The Kind Of Relationship That Translates To True Brand Loyalty. And They’re HIGHLY Monetizable.
But While This Option Is Available To You, It’s Something That Most Businesses Have No Idea How To Accomplish. Most Businesses That Try Their Hand At Facebook Groups Will Find That They Spend A Lot Of Time Posting Content To Groups That Provide No Real Value.
They Flounder Without A Clear Message Or Clear Reason For People To Join Their Groups. Ultimately, The Time They Invest Is Worthless And They Get NOTHING From The Experience.
Groups Work Differently From Blogs And Other Forms Of Content Marketing. They Work Differently From Facebook Pages Even! And That’s Why They Need A Completely Different Approach.