501

KILLER

MARKETING TACTICS

A few years back, marketing super-guru Tom Feltenstein in rewrote the book on high-impact marketing that works. Fast-forward to today and new technologies, more sophisticated consumers/competitors, and a whole new media landscape have changed all the rules. In response, Feltensteinhas upped his game, and in , he delivers even MORE sure-fire marketing strategies and tactics that let you outwit, outthink, and outsell the other guy.

Based on case studies of clients ranging from small nonprofits to giants like Coca-Cola and McDonald's, this book delivers tips and tricks on a range of hot topics:

• Planning the Battle--and Choosing the Right Tactics
• eMarketing, Digital Media/Social Networking
• Grand Opening/Reopening and Holidays
• Four Walls Marketing
• Direct Mail and Ads, Coupons and Tear-outs, Event Tie-ins, and Gift Certificates
• Marketing Measurement

REVIEW : This book it's full of effective3 very low cost marketing tactics that you can easily adapt to your business to attract more customers and increase your profits. If you need Ideas to bring more sales to your business this book is full of ideas that are easily to set up, are very effective and at very low cost. 10/10 *****

WATCH YOUR FIGURES RISE!